Back to Member Press Releases

Jack & Friends Previews Brand Refresh of its Award-Winning Jackfruit Jerky at the Specialty Food Association Summer Fancy Food Show 2023

New York, New York – (June 25-27, 2023) Jack & Friends® will be exhibiting at the 2023 Summer Fancy Food Show, located at the Javits Center, New York, NY. The company will also be previewing its brand refresh set to launch August 2023 for the very first time to the public at Booth #1336I.

“We are so thrilled to exhibit at our first Fancy Food Show during such an exciting stage of the business. It definitely felt like the time to refresh our branding with a professional’s touch,” said Jessica Kwong, Founder, Jack & Friends®. “Our name, products, and mission surrounding inclusivity that the company was built upon will remain the same, but this refresh will showcase totally new aesthetics and designs to better convey what Jack & Friends is all about in a more cohesive and fun visual identity.”

The largest East Coast B2B-only specialty food industry show will feature sampling of specialty foods and beverages from around the world; education programming; hot trends from the SFA Trendspotter Panel 2023 Predictions; showcases; category-focused pavilions; NEW NOW NEXT Pavilion; Leadership Awards; international and national pavilions, and 2023 sofi™ Awards winners.

Jack & Friends® is on a mission to make snacking more inclusive this summer with carefully-crafted plant-based jerky to ensure as many people as possible, regardless of their lifestyle or diet, can enjoy food without compromising on quality. Thanks to two key ingredients, jackfruit and pea protein, Jack & Friends® mimics the texture and appearance of real meat while boasting a delicious and unique flavor profile. Additionally, all Jack & Friends® products are completely vegan, top 9 allergen-free, and packed with up to 15 grams of protein and 9 grams of fiber per bag. From hiking through the mountains to taking road trips or hanging out poolside, Jack & Friends® is the essential snack of the summer. The brand is also fresh off of their 2023 Mindful Award for Plant Based Jerky Product of the Year!

Presented by the Specialty Food Association, the 2023 Summer Fancy Food Show is a trade-only event. To register, please visit specialtyfood.com

About Jack & Friends®

Launched in 2019, Jack & Friends® is on a mission to make the food space more inclusive by offering snacks that are suitable and desirable to as many people as possible, regardless of their lifestyle or diet. Jack & Friends® plant-based jerky is carefully crafted using two key ingredients to mimic the texture and appearance of real meat: jackfruit and pea protein. Jack & Friends® products are vegan and free from the top nine allergens. The company currently offers three flavors of its plant-based jerky: Jack & Tom (Tomato & Poblano Pepper), Jack & Barb (Sweet Barbecue) and Jack & Teri (Ginger Teriyaki).

About the Specialty Food Association

The Specialty Food Association (SFA) has been the leading trade association and source of information about the $175 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today's Specialty Food Consumer Research;  the SFA Product Marketplace, where buyers discover new products, network and connect with SFA members; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.

Press Contact: [email protected]

Facebook: @jackandfriendsjerky

TikTok: @jackandfriendsjerky

Instagram: @jackandfriendsjerky