Nearly 1,500 Products Competed for Top Specialty Food Association Award
Boston, MA (May 5, 2021) – Keto and Co is delighted to announce that their Keto Peanut Butter Crunch Granola has won Best New Product in the Cereals & Granola category as part of the Specialty Food Association’s (SFA) 2021 sofi™ Awards, a top honor in the $158 billion specialty food industry. This win follows Keto and Co’s 2020 Silver sofi for their Keto Fudge Brownie Mix in the Baking Mix category.
Keto and Co’s Peanut Butter Crunch Granola was one of 130 winners selected from nearly 1,500 entries across 49 product categories. Products are judged in an anonymous sampling for taste - including flavor, appearance, texture, and aroma - ingredient quality, and innovation. The sofi judging was held at the prestigious Rutgers Food Innovation Center in April following strict safety guidelines.
“We are very proud that our Peanut Butter Crunch Granola has won the Best New Product Award,” says Keto and Co Founder and CEO, Ted Tieken. “Our goal is to make keto food that tastes so good, you don’t have to be keto to love it. That we’ve won two sofi awards in as many years affirms that we’re achieving our goal of making eating well a delight.”
The sofi Awards competition is open annually to members of the Specialty Food Association. The Awards have been given each year since 1972. They recognize extraordinary specialty food and beverage products and the people who create them.
About Keto and Co
Since 2015, Keto and Co has been committed to making ultra-low carbohydrate foods that are as delicious as they are good for you. Keto and Co’s line of convenient snack and baking mixes includes brownies, muffins, flatbread, cereal, and granola. Keto and Co products are available at more than 2,800 locations of grocers nationwide including Whole Foods, Kroger, Safeway, Hy-Vee, Sprouts, and Wegmans. Visit our website to find a store that carries Keto and Co near you.
About the Specialty Food Association
The Specialty Food Association (SFA) is the leading trade association and source of information about the $158.4 billion specialty food industry. Founded in 1952 in New York City, the SFA represents makers, importers, retailers, distributors, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which honor excellence in specialty food and beverage; Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report; the Product Marketplace database, featuring specialty foods and beverages in 161 categories and sub-categories; Infinite Aisle, a new ecommerce marketplace that enables SFA Members to make buyer-maker connections and sales year-round; and Specialty Food LIVE!™, a digital marketplace experience.