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Kroger Pilots Smart Shopping Cart

Specialty Food Association

Kroger has introduced a smart cart at its Madeira, Ohio location. The cart, powered by Caper, has a built-in scale and camera, allowing customers to scan and bag their items as they shop, then pay from the cart and exit quickly through the self-checkout area.

"We began testing KroGo, a new smart shopping cart powered by Caper, at one store last fall in the Cincinnati area," a Kroger spokesperson told SFA News Daily. "KroGo offers customers a seamless shopping experience where they can scan items and pay, all on the cart. Our expansion plans will be guided by insights from our customers and associates."

Related: Kroger Reveals Top Sellers, PredictionsKroger Named Top E-Commerce Retailer for First Time.

Photo: Caper

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