Nearly 1,500 Products Competed for Top Specialty Food Association Awards
South San Francisco, CA (May 13, 2021) – Little Green Cyclo (LGC) has won the New Product Award in the Tea & Coffee Ready To Drink category as part of the Specialty Food Association’s (SFA) 2021 sofi™ Awards, a top honor in the $158 billion specialty food industry.
LGC’s Specialty Premium Vietnamese Coffee Classic cà phê sữa đá was one of 130 winners selected from nearly 1,500 entries across 49 product categories. Products are judged in an anonymous sampling for taste - including flavor, appearance, texture and aroma - ingredient quality, and innovation. The sofi judging was held at the prestigious Rutgers Food Innovation Center in April following strict safety guidelines.
“We are honored to be the 1st Vietnamese brand to ever receive SFA’s sofi™ New Product Award in the Tea & Coffee RTD category”, said Monica Wong & Quynh Nguyen, Co-Founders of LGC. “We are grateful to be recognized by the industry for our labor of love. Claiming the New Product recognition for our 1st ever entry has provided us with the ultimate stamp of approval to continue pursuing our mission to craft the highest quality and best tasting Vietnamese coffee drinks.”
OWN THE DAY
Our premium specialty Vietnamese coffee delivers rich, smooth, robust flavors and just the right burst of energy for you to take on your day, every day.
About LGC’s Specialty Premium Vietnamese Coffee Classic cà phê sữa đá
- single-origin beans from Vietnam’s Central Highlands
- ethically sourced from small family farms
- direct trade with farms practicing organic and sustainable methods of farming
- 100% hand harvested coffee cherries
- CA organic condensed milk
- hot brewed coffee
- roasted locally in CA in small batches
For more info on where you can find LGC’s products: https://coffeelgc.com/pages/find-us2
About Little Green Cyclo
LGC is an Asian women founded & owned food and beverage business established in 2010. LGC began with one gourmet food truck serving healthy and delicious Vietnamese cuisine throughout the Bay Area. LGC has set out to showcase the amazing flavors and versatility of Specialty Premium Vietnamese coffee beans in cà phê sữa đá, spice rubs, hot sauces, chili oils and many more exciting products. LGC’s RTD Vietnamese coffee products come in four amazing flavors:
- Classic – traditional, bold & strong
- Matcha – for coffee lovers who also enjoy matcha's umami flavors and antioxidant qualities
- Coconut – plant based with a refreshing coconut taste
- Coconut Mocha – plant based & full of chocolate and caramel flavors
Be on the lookout for LGC’s line of sparkling RTD coffee with superfoods and adaptogens to be released in the second half of 2021.
About the Specialty Food Association
The Specialty Food Association (SFA), is the leading trade association and source of information about the $158.4 billion specialty food industry. Founded in 1952 in New York City, the SFA represents makers, importers, retailers, distributors, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which honor excellence in specialty food and beverage; Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report; the Product Marketplace database, featuring specialty foods and beverages in 161 categories and sub-categories; Infinite Aisle, a new ecommerce marketplace that enables SFA Members to make buyer-maker connections and sales year-round; and Specialty Food LIVE!™, a digital marketplace experience.
The sofi Awards competition is open annually to members of the Specialty Food Association. The Awards have been given each year since 1972. They recognize extraordinary specialty food and beverage products and the people who create them.
Little Green Cyclo Media Contact:
Monica Wong
CEO
415-375-1657
monica@littlegreencyclo.com
Visit us at www.coffeelgc.com
Follow us @coffeelgc
Specialty Food Association Media Contact:
PR Department, press@specialtyfood.com