June 8, 2022, Alhambra, CA – Ludwig Marketing & Sales is excited to announce the launch of its Influencer marketing resources to help specialty maker food brands extend their social media reach and increase sales. The products consist of The Ludwig List, a directory of over 1,000 nano and micro Influencers, with an accompanying Campaign Kit & Strategy Handbook, a step-by-step guide on how to create influencer marketing campaigns.
“We know how difficult and frustrating it can be for brands to improve their social media,” said Lou Nicolaides, LM&S President. “As an e-commerce agency, we’ve been asked over and over how brands can grow faster online – so my team researched and created simple and affordable resources to help brands target, connect with, and execute Influencer campaigns.”
According to the Influencer Marketing Hub’s 2021 Benchmark Report, Influencer marketing was valued at over $13B in 2021 with an average of $5.20 per dollar in return. In addition to developing key relationships with Influencers, other benefits of working with nano and micro Influencers include original content creation, customer feedback, access to new communities, virality, brand awareness, increased sales and social proof.
The Ludwig List is curated and sortable to save you time, hassle, and money in finding and contacting with the right Influencer. From categories such as keto, vegan, family, bloggers, and more, you can sort based on specialties, follower count, engagement rates, and contact information.
The Campaign Kit & Strategy Handbook is a step-by-step action plan that supports you to identify the right marketing goals, criteria for picking Influencers, best practices and key metrics to keep in mind, outreach templates and communication tips, and more.
“For my condiment flavor boosters, my social was growing but could be better,” said Gerrie Bielefeld of Chef Gerrie Slathers. “I’m using this to expand my audience, improve sales, and build quality new relationships for my brand.”
For a limited time only, SFA members will receive a special 20% off discount which applies exclusively to the: Influencer Assets Bundle: The Ludwig List + Campaign Kit & Strategy Handbook. Use code FFSLUDWIG to save off the bundled pricing. To learn more, download their free E-book Marketing 101 Guide or visit specialtyfoodinfluencers.com.
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About Ludwig Marketing & Sales
Founded in 2011, Ludwig Marketing & Sales is an e-commerce digital marketing & sales agency for global specialty foods manufacturer brands including gourmet foods and CPG manufacturers whose services include helping brands grow their online sales via Amazon, Walmart Marketplace, and Shopify. The company helps brands accelerate sales, improve branding, and enhance customer engagement in the USA online marketplace. The agency, which donates a portion of its revenue to help end childhood hunger in America, also offers HubSpot CRM strategy, and Specialty Food Influencers marketing. LM&S is a Certified HubSpot Solutions Partner. Member: Specialty Food Association, American Marketing Association, Food Consultants Group.