[Photo: Love + Chew]
New SKU by vegan female-owned cookie brand boasts 10g of protein and an upcycled claim
SAN FRANCISCO, CA – September 6, 2022 – Plant-based cookie brand Love + Chew just got a protein power boost by teaming up with upcycled food company Renewal Mill to feature Renewal Mill’s Upcycled Oat Milk Flour in its latest release. This new flavor, “Peanut Butter Chip” boasts 10g of fiber and 10g of vegan protein per cookie, coming from a combination of oat milk flour, peanut butter, chickpea flour, and almond flour.
According to founder Lauren Chew, Peanut Butter Chip is the first flavor in the “The Protein Cookie” set that Love + Chew plans to release in coming months. It’s also the first protein cookie specifically marketed at women. As opposed to more masculine cookie brands in the protein bar aisle like Lenny’s & Larry’s or Quest, Love + Chew offers a high protein solution that is also better for you and better for the planet.
This mission resonated with Renewal Mill’s female co-founders, Claire Schlemme and Caroline Cotto, who worked with Chew’s team on this innovation. Renewal Mill’s Upcycled Oat Milk Flour, which launched on retail shelves at Whole Foods earlier this summer, is made from harvesting the nutritionally-rich pulp leftover after making oat milk and transforming it into gluten-free flour. With more than 31g of plant-based protein per ½ cup serving, oat milk flour is a vegan-friendly way to boost the protein content of baked goods without relying on common fallbacks like whey protein.
But for Love + Chew, the decision to use Upcycled Oat Milk Flour was more than just nutritional. "We decided to incorporate Renewal Mill’s upcycled ingredient into our newest line because food waste is one of the largest drivers of climate change. The result is a tasty, high protein cookie where you don't have to compromise," said CEO Lauren Chew. For Renewal Mill’s part, Caroline Cotto added, “We love partnering with women-owned, Bay Area brands who are inspired to take their sustainability commitments to the next level. Partnering with Lauren was a no-brainer.”
Love + Chew joins the growing ranks of brands using Renewal Mill’s Upcycled Certified™ ingredients in their products including Pulp Pantry, Square Baby, Tia Lupita, Seconds Crackers, Pezzy Pets Treats, Shuggie’s Trash Pie + Natural Wine, Annie’s T Cakes, and more. Could your brand be next? Reach out to the Renewal Mill team directly at info@renewalmill.com or check out www.renewalmill.com to learn more.
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ABOUT RENEWAL MILL:
Named a "World Changing Idea" by FastCompany, Renewal Mill is the first "climate friendly" baking company and upcycled ingredient supplier in the U.S. As a leading upcycled food company, Renewal Mill fights climate change and global food loss by upcycling byproducts from food manufacturing, converting them into superfood ingredients and premium, plant-based pantry staples. Starting with the byproducts of plant-based milk, Renewal Mill has crafted a line of premium, high fiber, gluten-free, vegan and plant-based flours, as well as ready-to-eat soft baked cookies and artisan "just add oil and water" baking mixes. All of Renewal Mill's products are chef-crafted by Alice Medrich, a five-times James Beard Award winning cookbook author. Renewal Mill is women-owned and operated and based in Oakland, California. To learn more about Renewal Mill or purchase its wholesale or consumer products, please visit www.renewalmill.com. Together, we can bake a better future.
ABOUT LOVE + CHEW:
Inspired by her stepmother’s switch to a plant-based lifestyle, Lauren Chew created a vegan and gluten-free cookie that is not only delicious but full of superfood ingredients like almonds and chia seeds. In addition to Whole Foods Northern California & Raley’s, Love + Chew’s 2-ounce cookies are sold online at loveandchew.com, Amazon, and in other retail stores. Love + Chew also offers introduced 1-ounce mini cookies that are available through the website and Amazon. For more information, please visit: https://www.loveandchew.com/