Inspiring innovation for food makers by demonstrating possibilities in foods already loved by consumers
BERKELEY, CA – April 28, 2022 – Strengthening its mission to champion the circular economy and its pledge to upcycle 10 million pounds of overlooked and undervalued food by 2025, ReGrained launches a new line of baking mixes made with SuperGrain+®, the company’s flagship Upcycled Certified™ ingredient.
Over one-third of the food in the United States is lost or wasted every year, squandering natural resources, contributing to food insecurity, and perpetuating the climate crisis.1 Stop Food Waste Day brings attention to this urgent problem and celebrates bold, innovative solutions to end waste from happening. Widely recognized as a leading food waste solution, the upcycled food market has an estimated $46.7 billion value with an expected CAGR of 5%.2 In fact, current upcycled-certified products and ingredients are projected to prevent more than 703 million pounds of food waste annually.3 Food makers have a tremendous opportunity to make an impact at scale by redesigning food leveraging circular design principles, including sourcing upcycled ingredients. Rising to the occasion also delivers on increasing customer demand, with 57% of consumers indicating that they intend to specifically buy more upcycled food items.4
“Stop Food Waste Day is the perfect opportunity to show consumers and food brands a few more delicious ways we can better align the food we eat with the planet and people we love,” says Dan Kurzrock, Founder & CEO of ReGrained. “ReGrained, at its core, is a B2B innovation and ingredient platform. We selectively introduce consumer products to demonstrate commercial possibilities as well as to test ideas, iterate, learn, and improve.”
Developed in ReGrained’s Upcycled Food Lab, the baking mix line offers savory and sweet options, including Banana Bread, Carrot Cake, Brownie, and Pizza Dough. These delicious, easy to prepare mixes are available for a limited time at ReGrained.com.
To learn more about the baking mixes, SuperGrain+® ingredient or how to partner with ReGrained on upcycled food innovation, please visit upcycledfoods.com or email [email protected]. To learn more about the Upcycled Food Association and its certification program, visit upcycledfood.org.
1 FAO (2019). The state of food and agriculture: Moving forward on food loss and waste reduction. Rome, Italy: Food and Agriculture Organization of the United Nations.
2 Future Market Insights: “Products from Food Waste Market - Key Research Findings”
3 Upcycled Food Association, 2022
4 Mattson Proprietary Research: “Upcycling: The Opportunity” April 2021
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About ReGrained
ReGrained is the leading food upcycling technology and ingredient platform. ReGrained deploys patented technology and culinary science to rescue healthy food and craft delicious, versatile, better-for-you ingredients and products. Their flagship ingredient, ReGrained SuperGrain+Ⓡ, elevates the tens of billions of pounds of de-sugared, sprouted ancient grains created annually by the brewing industry. ReGrained SuperGrain+Ⓡ is a versatile, economical and environmentally friendly grain powder, rich in plant protein, dietary fiber and prebiotics. Food companies around the world partner with ReGrained’s Upcycled Food Lab to power their next generation of product innovations. ReGrained is a proudly certified Public Benefit Corporation and 1% For The Planet member, and cofounder of the Upcycled Food Association. To learn more the company, the Upcycled Food Lab and products, go to UpcycledFoods.com.