New co-branded SKU debuting at Expo West made with precision fermentation whey protein
Oakland, CA – March 6, 2023 – Upcycled food company Renewal Mill is launching a new gluten-free vanilla cake mix at this year’s Natural Products Expo West conference in Anaheim, CA (March 8-11th). Adding to its line of notable partnerships, the company partnered with precision fermentation company Perfect Day to use its “Protein Pre-Blend Bakery Egg Replacer,” an animal-free whey protein product that mimics the behavior of eggs in baking.
“Upcycled Vanilla Cake & Cupcake Mix” is Renewal Mill’s first cake mix and marks an expansion of the company’s existing baking mix product line sold nationally at Whole Foods Market. The sustainable cake mix, which is gluten-free, animal-free, and features upcycled okara flour from Renewal Mill, was developed by five time James Beard Award Winner Alice Medrich. Perfect Day’s whey-based egg replacer was the key to unlocking cake mixes because it provides structure that’s hard to replicate in traditional egg-free vegan baked goods. Medrich praised Perfect Day’s product saying, “Perfect Day Egg Replacer is a game changer. I didn’t think it possible to reproduce the texture of a classic American-style cake without using actual eggs. I’m excited to have been proven wrong.”
Perfect Day whey protein is made using a proprietary precision fermentation process. Perfect Day’s process is better for the environment, emitting up to 97% less greenhouse gasses, using up to 99% less water, and using up to 60% less nonrenewable energy to make a dairy protein that is nature-identical to the protein found in cow’s milk. It’s dairy that’s kinder, greener, and just as delicious – a philosophy Renewal Mill shares and applies to its upcycled flour.
“Perfect Day has been the perfect partner” said Renewal Mill co-founder Caroline Cotto. “Not only did the functionality of the egg-replacer open up a whole new range of R&D possibilities for us, but Perfect Day’s mission to make the foods we love with almost no impact to the earth aligns deeply with our mission to make eating for the planet easy, delicious, and fun.”
“Renewal Mill is a deeply mission-aligned brand, and we’re thrilled that the functionality of our protein from fermentation has enabled an expansion of their climate-friendly portfolio,” said Paul Vraciu, Perfect Day’s Head of Commercial.
For those attending Expo West, “Upcycled Vanilla Cake & Cupcake Mix” samples will be available at Booth #2898 (Hall C) on Thursday March 9th and Friday March 10th. Following the show, the product will initially retail online at www.renewalmill.com for $7.99 with planned expansion into retail beginning in 2024. Press samples are available upon request. Please contact the Renewal Mill team directly at info@renewalmill.com to inquire.
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ABOUT RENEWAL MILL:
Named a "World Changing Idea" by FastCompany, Renewal Mill is the first "climate friendly" baking company and upcycled ingredient supplier in the U.S. As a leading upcycled food company, Renewal Mill fights climate change and global food loss by upcycling byproducts from food manufacturing, converting them into superfood ingredients and premium, plant-based pantry staples. Starting with the byproducts of plant-based milk, Renewal Mill has crafted a line of premium, high fiber, gluten-free, vegan and plant-based flours, as well as ready-to-eat soft baked cookies and artisan "just add oil and water" baking mixes. All of Renewal Mill's products are chef-crafted by Alice Medrich, a five-times James Beard Award winning cookbook author. Renewal Mill is women-owned and operated and based in Oakland, California. To learn more about Renewal Mill or purchase its wholesale or consumer products, please visit www.renewalmill.com. Together, we can bake a better future.
Media Inquiries:
Caroline Cotto, caroline@renewalmill.com, 508-889-0893
ABOUT PERFECT DAY, INC.:
Founded in 2014 by Ryan Pandya and Perumal Gandhi, Perfect Day is on a mission to create a kinder, greener tomorrow through the harmony of science and nature. Leveraging expertise across biology, food innovation, and consumer products, Perfect Day supports companies in developing, scaling, and commercializing next-generation products that satisfy market demands and champion a path toward a sustainable future.
The company’s flagship product, the world’s first precision-fermented protein, debuted in 2020 and today can be found in animal-free ice creams, cream cheese, baked goods, and sports nutrition products across the U.S., Hong Kong, and Singapore. Instead of relying on cows, Perfect Day utilizes microflora to create proprietary animal-free milk protein. Perfect Day’s protein can be used across a range of products to deliver the same taste and texture while supporting the planet. An ISO compliant, third-party reviewed life cycle assessment (LCA) found that Perfect Day’s whey protein reduces blue water consumption by up to 99%, greenhouse gas emissions by up to 97%, and non-renewable energy use by up to 60%, when compared to conventional production methods.
To learn more, visit perfectday.com or follow along on Facebook, Twitter, Instagram, and LinkedIn.
Media Inquiries:
Anne Gerow, press@perfectday.com, 510-849-6371