A CLINICAL STUDY PROVED THIS HEALTHY PROTEIN BAR CAN REDUCE BLOOD ALCOHOL LEVELS AS WELL AS A MEAL WITH 2X MORE CALORIES
SoBar, an innovative protein bar brand, launches a game-changer for drinking smarter with a range of bars that help to reduce alcohol absorption and improve the drinking experience. Creator Dr. Joseph Fisher, a biomedical scientist with a MD and PhD from Stanford Medical School, developed his own patent-pending recipe for tasty protein bars with preventative medicinal perks:
When eaten just before drinking, Dr. Fisher’s formula in these delicious bars will reduce the intensity that an alcoholic drink can have on your system. Simply put: SoBar helps slow your buzz– making it easier to coast evenly at a pleasant tipsy feeling, rather than getting groggy and out-of-it all too soon.
The clinical study that proved SOBAR works
Before SOBAR, there was very little research on which types of foods are most effective in reducing alcohol absorption. Can a handful of chips do the trick, or does it need to be something more substantial? Finding out was pivotal in Dr. Fisher’s mission to ensure SOBAR would do its job as a healthy, convenient snack with the chops to slow your buzz.
In a clinical study published in The Journal of Medicinal Food, Dr. Fisher and a team of scientists conducted a randomized controlled trial of 10 men and 11 women. Each person was tested four times, with one test per week, in a random order to ensure accuracy.
What were the results?
SoBar reduced peak BAC twice as much per calorie compared to the two control foods. Furthermore, SoBar worked far better than the snack mix, despite both foods having the same number of calories. Dr. Fisher’s proprietary formula (called Alco-Hold) of protein and fiber makes SOBAR as powerful as eating a much larger meal, but with two times less calories.
The clinical trial participants who enjoyed a SOBAR also reported a gentler buzz – yet another reason why the healthy, made-for-everyone protein bar really shines. So, by eating a SOBAR first you can experience more peak enjoyment with a couple of drinks and less peak BAC.
While some protein bars have a flavor you bear simply for sustenance, SoBar has won numerous industry awards for its flavor (sofi™ GOLD in 2021, wellness bars) and innovation (WINNER, Best Health or Wellness Food, 2020 World Food Innovation Awards). The innovative brand has already captured the attention of top consumer publications such as FOOD & WINE, along with key industry trade publication Snack Food & Wholesale Bakery. SoBar is only sweetened with sugars found in nature, including the low-caloric sugar Allulose, with NO high intensity/artificial sweeteners, has a great natural taste as well as a strong nutritional profile.
Gluten-free and offered in three delicious flavors – Caramel Macchiato, Honey Peanut, and White Chocolate Almond, everyone can find something they enjoy. The all in one convenient 130-calorie, protein-packed bar is filling enough for athletes, people on-the-go and even kids.
The next time you have a wedding to attend, a long day followed by happy hour or are just hungry, make sure you have a SoBar on hand. SoBar is available for purchase on their website, Amazon, and coming to stores soon. To learn more about the science, technology, clinical results, and more visit www.GetSoBars.com
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