Spirit & Co., the first company worldwide to exclusively use premium liquor in all its products, has announced the launch of its flagship line after a successful Kickstarter campaign.
Spirit & Co. elevates everyday dining by making distinctive sauces with premium liquor. It is the first company worldwide to exclusively use premium liquor in all its products.
Nick Spencer, the CEO of Spirit & Co., says Spirit & Co. is founded on the core belief that life should be lived in good spirits, and that Spirit & Co.’s sauces are instrumental in helping consumers to easily elevate everyday dining experiences.
Having successfully completed its Kickstarter campaign in Q4 2020, Spirit & Co. is now focused on bringing its distinctive sauces to small retail boutiques and independent stores across the US.
“In Q4 we saw real interest from consumers both through our Kickstarter campaign and online - on both platforms sales were more than double our expectations. The initial customer feedback on our sauces has been fantastic - we’ve got a lot of praise for being innovative, and making healthful renditions of classic sauces - with the added twist of using premium liquor.”
“The next challenge for Spirit & Co. is to successfully launch our B2B business. We’re beginning to pick up smaller, independent retail chains that see our sauces as a way to differentiate their product line-ups and provide true artisanal items to their customers. By the end of 2021 we expect to be in over 200 stores nationwide, and we’ll continue to build our vibrant online store.”
Distinctive Sauces
With individual sauces priced online at $12, Spirit & Co. has launched an initial range of five distinctive sauces:
- Vodka & Italian Tomato Ketchup
Hand-crafted in small batches with premium American Vodka from select grain, distilled four times and bottled in Kentucky.
- Bourbon & Smokey Bacon BBQ Sauce
Hand-crafted in small batches with Kentucky Straight Bourbon Whiskey, American-owned and produced since 1783.
- Irish Whiskey & Honey Mustard
Hand-crafted in small batches with Barrel Aged Irish Whiskey, master distilled and blended in Ireland.
- Cabernet Sauvignon & Steak Sauce
Hand-crafted in small batches with Cabernet Sauvignon from grapes harvested and produced in Chile.
- Tequila & Green Chile Hot Sauce
Hand-crafted in small batches with authentic 100% Tequila Blanco produced and bottled in Mexico.
In the coming weeks, Spirit and Co. will unveil its Mix & Match options, allowing consumers to pick either 3, 5, 7, or 10 sauces. What’s more, the Mix & Match options will offer consumers free shipping with purchase.
About Spirit & Co.
Spirit & Co. is a team of specialty food professionals, led by Nick Spencer.
Spirit & Co. is born from Nick Spencer’s experience as the third generation of his family to work in the food industry, bringing a lifelong passion for food, and years of direct entrepreneurial activity in specialty food. During this time, Spencer has opened major national distribution channels and built strong relationships with retailers, foodservice operators, and food distributors - all of which his team is leveraging for the launch of Spirit & Co.
Since its official launch, Spirit & Co. has been featured in a number of publications, including Touch of Modern, The Hype Magazine, and Food Business News, and Authority Magazine.
Philosophy
Spirit & Co.'s distinctive condiments are based on the philosophy that adding premium alcohol enhances flavor and adds excitement, resulting in more enjoyable and better tasting sauces & condiments. The company develops sauces and condiments that connect with everyday American tastes and preferences.
Spirit & Co.’s broad consumer appeal is driven by the following attributes:
- Premium liquor – use of quality beers, wines, and spirits in all products
- Specialty – distinctive and unique versions of best-selling, mass-market products that consumers already know and buy
- Alternate flavors – flavor appeal with both familiar and distinctive food/drink pairings, and across textures and flavors
- Health & wellness – quality ingredients with products that are all natural, gluten free, vegetarian, and with no high fructose corn syrup or artificial preservatives
- Versatile – use as a condiment, dip, marinade, or cooking ingredient
- Flexibility – use to enhance popular everyday American fare across sweet & savory; and breakfast, lunch, and dinner
- Convenience – shelf stable allows for easy storage, gifting, shipping
- Seasonality – products for major holidays eg. Christmas gifts, Thanksgiving, Cinco de Mayo, Memorial Day, 4th of July
To learn more about Spirit & Co. please contact:
Press Contact Name: Nick Spencer, Owner, Email: [email protected], Phone number: 312-890-1157
Address: Spencer Foods, 1 Westbrook Corporate Center, suite 300, Westchester, IL 60154
Social: #spiritsauces /#distinctivesauces