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SWEET LOGIC DEBUTS AT SUMMER FANCY FOODS SHOW

Specialty Food Association

Sweet Logic is featured in (included) Pavilion at the Summer Fancy Foods Show®

Denver, CO (June 7, 2022) –  Colorado-based Sweet Logic, the most decadent way to enjoy low sugar and low carb treats, has launched two new flavor varieties to their existing mug cake mix lineup, a newly formulated pancake and waffle mix, and is featured in the (included) Pavilion. Sweet Logic will debut these new products at the Summer Fancy Foods Show®.

Founders Allison Escovedo Owen and Matt Owen’s personal and familial health challenges drive the brand’s obsession with empowering everyone (from diabetics to sugar avoiders) to enjoy decadent treats. The brand is featured this year in the (included) Pavilion, which amplifies BIPOC voices and brands in the speciality food industry. “1 in 3 Americans are diabetic or pre-diabetic and diabetes disproportionally affects people of color. As a Mexican-American, I am inspired to create treats that everyone can enjoy. All of our mixes are low sugar, low carb, keto and diabetic friendly,” said Allison Escovedo Owen. “Our new line extension extends our offerings to now include the breakfast occasion and seasonal flavors.”

Decadent and delicious, Sweet Logic’s newest products, found in the baking and breakfast sections, add even more occasions and seasons to enjoy it’s artificial sweetener and gluten free line:

Blueberry Mug Muffin Mix: Start your day off right with a cup of coffee and this yummy, moist blueberry muffin mug cake! Made with gluten free ingredients and only 3g of sugar, this mug cake mix will impress your tastebuds and not spike your blood sugar! (2oz)

Apple Cinnamon Mug Muffin Mix: Nothing reminds you of fall quite like the scent of apple and cinnamon cooking on a stovetop! That’s why we’re sure that our new apple cinnamon flavor will be your new favorite. Embrace your inner basic and pair it with a hot tea and flannel shirt as you cozy up on the couch. (2oz)

Pancake & Waffle Mix: Our new pancake & waffle mix will transport you straight to mom’s kitchen! Enjoy your mornings with this classic breakfast staples - without compromising your health! With only 3g of sugar, this mix is made with almond and coconut flour and contains 14g of protein in every serving! (10.1oz)

Sweet Logic’s new products ($2.89-$9.99 MSRP) will be available for sampling at the Summer Fancy Foods Show® from June 12th-14th at the Javits Center in New York City. Visit Booth 935F to experience Sweet Logic’s new flavors and entire line-up of products.

ABOUT SWEET LOGIC

Sweet Logic began as a love letter to Matt & Alli’s friends and family--a commitment to becoming the healthiest versions of themselves so that they can enjoy more of life's sweetest moments together (minus all that sugar). Matt has a personal history of cancer and diabetes in his family. Meanwhile, Alli has struggled with weight gain, PCOS, and hormonal imbalances. These health challenges inspired them to help others find a path to wellness that works for the long run. Based in Denver, Colorado, Sweet Logic specializes in low carb, low sugar and keto and diabetic-friendly mug, pancake, and baking mixes without the use of sugar alcohols or artificial sweeteners. They use gluten-free ingredients and are the first to market allulose sweetened mixes. Sweet Logic is certified woman and minority owned and founded in 2018 in Denver, Colorado. #EmpoweringEveryonetoEnjoy www.eatsweetlogic.com