Pimento Cheese Honey Butter will be available in all The Fresh Market locations June 28
Asheville, NC – June 22, 2022 – Poppy Hand-Crafted Popcorn, the gourmet popcorn maker specializing in all-natural popcorn in dozens of unique and sought-after flavors, is excited to announce a brand new flavor in partnership with The Fresh Market. Pimento Cheese Honey Butter is a uniquely Southern blend of flavors created in honor of The Fresh Market’s 40th anniversary, celebrating both The Fresh Market’s local heritage and its signature pimento cheese. Based on the founder’s family recipe, The Fresh Market’s pimento cheese has been a guest favorite since the first store opened in 1982. Since then, the Greensboro-based specialty grocery has expanded to 160 locations in 22 states. Pimento Cheese Honey Butter will be available exclusively at The Fresh Market starting June 28th.
The new SKU has a particularly mouth-watering flavor description:
Pimento Cheese Honey Butter: Savory, sweet and cheesy beyond belief, this popcorn bursts with the rich flavor of pimento cheese combined with the salty-sweet perfection of honey butter. Naturally gluten-free. Available in a 5.5 oz. Market Bag (approx. 5 cups).
The team at Poppy Hand-Crafted Popcorn has long shared a passion for the Southern concoction known as Pimento Cheese. Since its 2014 founding by mom and entrepreneur Ginger Frank, Poppy Hand-Crafted Popcorn has been known for delightful and mouth-watering flavors – including ones like Parmesan & Black Pepper and Cinnamon Bourbon Pecan. Pimento Cheese Popcorn was introduced in 2016 and quickly became a customer favorite. Though not the first savory-and-sweet flavor created by Poppy – Pimento Cheese Honey Butter is perhaps the most unique.
“We’re so excited to celebrate The Fresh Market with this amazing flavor,” said Ginger Frank, founder of Poppy Hand-Crafted Popcorn. “With The Fresh Market’s focus on specialty and natural foods, it’s a perfect fit for Poppy. At Poppy we focus on using high-quality, all-natural ingredients, nothing artificial. We also appreciate The Fresh Market’s commitment to carrying local brands in their stores. It’s really fun for us to be part of their 40th anniversary celebration. And I know diehard fans of Poppy are going to love this new flavor!”
To learn more about Poppy Hand-Crafted Popcorn, visit www.poppyhandcraftedpopcorn.com. For media inquiries, contact Hannah Kaminer at [email protected].
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About The Fresh Market, Inc
Voted as the “Best Supermarket in America” by USA Today’s 10 Best Readers’ Choice Awards 2022 and 2021, “America’s Best Customer Service 2021” by Newsweek and Statista and a top 5 most trusted grocery retail brand for specialty and natural/organic foods in the 2022 BrandSpark Most Trusted Awards, The Fresh Market helps guests discover the best with time-saving meal solutions, unique ingredients, and delicious food for any occasion. From fresh produce and exceptional meat and seafood to signature baked goods and thousands of organic options, the specialty grocer has something to please every palate. The Fresh Market currently operates 160 stores in 22 states across the U.S., inspiring guests to discover new flavors and cook with confidence. For more information, please visit www.thefreshmarket.com or follow the company on Facebook, Twitter, Instagram and Pinterest.
About Poppy Hand-Crafted Popcorn
Since 2014, Poppy Hand-Crafted Popcorn has been on a mission to create PURE. SIMPLE. POPCORN HAPPINESS. Hand-crafted in small batches in the beautiful mountains of Asheville, NC, Poppy sources high-quality, simple, natural ingredients (including non-GMO corn) from as close to home as possible. Founded by entrepreneur Ginger Frank, Poppy serves up gourmet popcorn in delightful, surprising, and mouthwatering flavors – from Pimento Cheese to Cinnamon Bourbon Pecan – in beautiful, locally sourced packaging. Available at hundreds of retailers throughout North America, Poppy remains committed to creating jobs and delicious culinary partnerships right here in North Carolina. Shop Poppy online or find a retailer near you at poppyhandcraftedpopcorn.com, and connect on social @poppyhandcraftedpopcorn.