Tree of Life Canada, a subsidiary of KeHE Distributors, announced that Patrick Heffernan will be appointed as senior vice president of customer and client development, effective November 29, 2021.
He will replace Chris Powell, former senior vice president of customer development at Tree of Life, who is retiring in May of 2022, after a successful 31-year career.
Making impactful contributions to not only Tree of Life, but to the industry as well, Powell has received numerous recognitions, such as the acknowledgment of excellence from the Canadian Federation of Independent Grocers with the prestigious Life Member award in Industry Builder Category in 2021.
“We are grateful to Chris for driving success at Tree of Life, and thank him for his role in the development and progress of the company,” stated Lisa MacNeil, president of Tree of Life Canada, in a statement. “During his tenure business has doubled, and he has been a mentor to many. His Influence has made an indelible impact.”Prior to joining Tree of Life, Heffernan has an expansive background in the grocery industry, foodservice, and drug industry, with more than 20 years of experience in senior executive roles. His previous experience also includes holding the vice president of supply chain and supplier relations position at United Natural Foods Canada Inc. (UNFI Canada) until 2020 and most recently holding a role as managing partner with REMBrands.
Powell and Heffernan will work closely over the next several months to ensure a smooth transition.
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