Yarmouth, Maine, May 16, 2022 – WATCHAREE’S, a leading brand of authentic, ready-to-eat Thai sauces, has entered into a new partnership with Meijer, Inc. to sell its premium quality products in 258 stores across the Midwest with a launch in May for Asian/Pacific-Islander Heritage Month. Meijer will carry the full line of WATCHAREE’S sauces in 9.8 fl. oz. jars, including best-selling Thai peanut sauce and pad Thai sauce, as well as the full range of classic Thai curry sauces – red, yellow, green, coconut, and massaman.
Created by Watcharee Limanon, a recognized Thai culinary artist from Bangkok, WATCHAREE’S sauces embody the best of Thai regional traditions with their diverse cultural influences. All sauces are manufactured in Thailand from fresh traditional ingredients, including aromatic herbs and spices, rich coconut milk, and tamarind. With WATCHAREE’S sauces, home cooks can recreate the experience of their favorite Thai restaurants, or make their own fusion dishes.
“We are thrilled to be partnering with Meijer,” said Watcharee. “Their customer-centered philosophy and commitment to freshness aligns with our own values. People are busy, yet don’t want to compromise quality and flavor.”
All WATCHAREE’S products are non-GMO verified, plant based and gluten free with no artificial preservatives or other additives.
WATCHAREE’S Thai Peanut Sauce is a recipient of the prestigious Specialty Food Association’s 2022 sofi™ new product award. Products were judged anonymously on taste, ingredient quality, and innovation by a panel of specialty food experts at the Rutgers Food Innovation Center.
About Watcharee. Watcharee Limanon has handcrafted exquisite Thai sauces from premium quality coconut milk, fragrant spices and other traditional ingredients to capture the subtle richness of Thai flavors. In creating her sauces, Watcharee combines time-honored, classic recipes with modern convenience to create an authentic culinary experience. Thai Culinary Arts Studio LLC, which manufactures WATCHAREE’S brand, is a certified woman-owned small business.
For more information, including recipes, please visit www.watcharee.com
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