CHICAGO, IL, May 1, 2026 — Chicago Importing Company® will debut Nordic Sweets® Sweet Marshmallow Santas at the 2026 Summer Fancy Food Show in New York City. The launch brings the momentum of the Swedish candy craze into the Christmas season with a festive candy rooted in authentic holiday tradition. The 68th Summer Fancy Food Show will be held June 28 to 30 at the Jacob Javits Convention Center.
As Swedish candy continues to capture the attention of U.S. shoppers, Nordic Sweets® Sweet Marshmallow Santas give retailers a way to carry that excitement into Holiday 2026 with a product that feels both on-trend and rooted in tradition. Inspired by the Swedish skumtomtar tradition, which literally means “foam Santas,” the candies reflect a beloved part of Sweden's Christmas culture. Pink-and-white Christmas foam candies have been part of the season since the 1930s, and the Santa-shaped style recognized today took hold in the 1960s. The tradition is even marked by Skumtomtens Dag, or “Foam Santa Day,” observed on December 21, when skumtomtar are enjoyed as a festive treat and sometimes used to decorate holiday desserts.
Soft. Chewy. Authentic. Charming. Imported from Sweden, Nordic Sweets® Sweet Marshmallow Santas are raspberry-flavored marshmallow candies in pink and white, with the white serving as a nod to Santa’s beard. Their Scandinavian-style silhouette with a pointed cap gives them a distinctive look that makes them especially well-suited for holiday candy sets, gift-driven merchandising, and seasonal displays that invite discovery and delight.
“Swedish candy continues to generate excitement, and these Sweet Marshmallow Santas give retailers a way to bring that energy into Christmas with a product that feels both fresh and rooted in tradition,” said Nancy E. Fino, Vice President of Marketing at Chicago Importing Company. “Small in stature but big on raspberry flavor, chewy texture, and festive charm, they are a playful expression of Swedish holiday tradition and an easy way for shoppers to enjoy a little seasonal treat.”
Chicago Importing Company will exhibit and sample Nordic Sweets® Sweet Marshmallow Santas at Booth 2636 during the 2026 Summer Fancy Food Show, giving retailers, distributors, and industry partners the opportunity to see and taste the product firsthand.
About Chicago Importing Company
Founded in 1992 by Lars Berntson, Chicago Importing Company® is a privately held importer and distributor based in suburban Chicago, offering a curated portfolio of specialty foods and confections sourced primarily from the Nordic region and select European markets to retailers and distributors nationwide. As a long-standing member of the Specialty Food Association and the National Confectioners Association, the company regularly exhibits at major industry tradeshows and distributor events throughout the year. The company’s SQF Edition 9 Certification reflects its commitment to food safety, quality, and regulatory compliance.
For more information, visit: www.chicagoimporting.com