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LivBar Exhibiting at the Specialty Food Association's 2022 Winter Fancy Food Show

Specialty Food Association

SALEM, OREGON (JANUARY 31, 2022) – Liv Foods, Inc., makers of LivBar, the only certified organic ancient grain and seed bar wrapped in a home compostable wrapper, will be exhibiting at the 2022 Winter Fancy Food Show, February 6-8, located at the Las Vegas Convention Center in Las Vegas, Nevada. LivBar will showcase its newly reformulated all-vegan products at Booth 3223 in the Plant Based Pavilion.

Traditionally the largest West Coast B2B-only specialty food industry show, it will feature sampling of specialty foods and beverages from around the world; education programming; hot trends from the SFA Trendspotter Panel 2022 Predictions; What’s New and What’s Hot showcases; Startup Pavilion; Incubator Village; American Cheese Society (ACS)-sponsored Cheese Pavilion; plant based, international and national pavilions; and sofi™ Awards winners from 2020 and 2021.

“The 2022 Winter Fancy Food Show will be our first in-person show in more than two years, and we are thrilled to have LivBar exhibiting,” said Bill Lynch, president, Specialty Food Association. “At $170.4 billion and growing, the specialty food industry continues to innovate, and I can’t wait to see our members and taste their fantastic products at the Show.”

“We’re looking forward to attending the Winter Fancy Food Show after a busy two years of achieving respected certifications, increasing our national retail footprint, and launching a product reformulation,” shared Wade Brooks, LivBar CEO. “We’ve missed the sampling experience. People light up after they try a LivBar and realize it’s unlike anything they’ve ever had before.”

Presented by the Specialty Food Association, the 2022 Winter Fancy Food Show is a trade-only event. To register, please visit

About LivBar

LivBar’s mission is to empower humans to eat what’s good for themselves and the planet. LivBar was founded in 2012 in Salem, Oregon by Jan Johansen, nutrition and fitness expert. When Jan failed to find a truly healthy and delicious nutrition bar for her clients, she created the LivBar recipes. Every LivBar is vegan, certified organic, low-allergen, filled with real food ingredients like ancient grains and seeds, and packaged in a home compostable wrapper. LivBars are crunchy & chewy and come in five unique flavors: Coffee Maple Cacao, Raspberry Maca, Blueberry Vanilla, Ginger Lemon Turmeric and Lemongrass Cherry Matcha. For more information, visit and follow LivBar on Instagram, Twitter, Facebook, LinkedIn, Pinterest and TikTok.

About the Specialty Food Association

The Specialty Food Association (SFA) is the leading trade association and source of information about the $170.4 billion specialty food industry. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers,  and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which honor excellence in specialty food and beverage; Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report; and Specialty Food News, the daily source for news, trends and new product information in the specialty food industry.

LivBar Media Contact:

Heather DeSantis, CEO, Publicity For Good, [email protected]

Specialty Food Association Media Contact:

PR Department, [email protected]m

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Instagram: @specialtyfoodassociation

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