NEW YORK, NY – (June 26, 2026) OOZ will exhibit at the 2026 Summer Fancy Food Show, taking place June 29–July 1, 2026, at the Javits Center in New York City. Produced by the Specialty Food Association, the Show offers three days of product discovery, networking, and business opportunities to thousands of diverse makers, buyers, brokers, distributors, investors, and more from across the U.S. and the globe. OOZ will showcase its organic birch sap water in Booth #4307B.
"We're thrilled to welcome OOZ and thousands of other brands to New York this June for the 2026 Summer Show," said Bill Lynch, president of the Specialty Food Association (SFA). "Our fantastic community, productive networking events, and inspiring programming all help to make this show one of the tentpole events of the food industry's annual cycle—but its true beating heart is the group of exhibitors who showcase the newest and best in specialty food each year."
The 2026 Summer Fancy Food Show returns to the Javits Center from June 29–July 1 and will feature thousands of specialty foods and beverages from global makers. Participants will also gain access to real-time insights from the SFA Trendspotter Panel, educational programming and panels across two stages, fresh networking opportunities and events, and the Debut District area featuring first-time exhibitors, brand-new products, incubators, and startups.
"We started OOZ to offer something rare in a maxed-out beverage market: a single-ingredient hydration drink that's collected, not manufactured. Birch sap has been treasured in Northern European and Asian cultures for thousands of years, and we're proud to bring it to the U.S. specialty market — the Fancy Food Show is exactly where the people who care about what's in the bottle come to find what's next." — Tia and Christina, Co-Founders
Registration for the Summer Show is open to qualified members of the specialty food trade, industry affiliates, and media. To learn more about the benefits of attending and exhibiting, visit the Show site.
# # #
About OOZ
OOZ was founded on DATE by Christina Zhang and Tia Gong. Located in New York City, NY, the company's philosophy about OOZ is that the future of wellness isn't about more, it's about getting back to basics, helping people rediscover nature's original hydration. Using a single ingredient — 100% pure organic birch sap, tapped straight from the tree in early spring — and a gentle filtration and pasteurization process with zero additives, the company's inspiration and focus is protecting the delicate, true form of an ingredient treasured for centuries in Scandinavian and Oroqen cultures, and bringing its clean, subtly sweet, mineral-rich hydration to a U.S. market obsessed with adding more. Future plans include sparkling birch sap, food-service formats, birch syrup, and birch shots, alongside continued retail, hospitality, and cultural activations across New York and the Hamptons — building not just a drink, but the birch water category in America. More information can be found at oozwater.com
COMPANY NAME MEDIA CONTACT:
Tia Gong,
Co-Founder/CMO,
443-469-8206, [email protected] , @drinkooz
About the Specialty Food Association
The Specialty Food Association (SFA) was founded in 1952 and is the not-for-profit trade association of the $207 billion specialty food industry. Representing more than 3,800 businesses worldwide, SFA champions industry participation and success for a diverse community of makers, buyers, importers, distributors, and service providers by developing resources, information, education, and events that celebrate innovation and inclusivity. SFA owns and operates the Fancy Food Shows as well as the sofi™ Awards, which have honored excellence in specialty food and beverage annually since 1972. The SFA also produces the e-newsletter SFA News Daily, the Trendspotter Panel annual predictions and Fancy Food Show reports, the State of the Specialty Food Industry Report, Today's Specialty Food Consumer research, and the Spill & Dish podcast. Find out more online and connect with SFA on Facebook, X, Instagram, LinkedIn, and TikTok.
Press Contact: [email protected]
Hashtags: #FancyFoodShow #WeFancy