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Power Up Foods Exhibiting at the Specialty Food Association Winter Fancy Food Show 2023

Specialty Food Association

January 11, 2023 –  Power Up Foods will be exhibiting at the 2023 Winter Fancy Food Show, January 15-17, located at the Las Vegas Convention Center, Las Vegas, NJ. Power Up Foods will showcase new reformulations of the brand’s signature double chocolate brownies and chewy chocolate chip cookies in Booth #3108B.

"We are delighted to return to Las Vegas for the 2023 Winter Fancy Food Show in the larger West Hall, and excited to have Power Up Foods exhibiting," said Bill Lynch, president, Specialty Food Association.  "The $170.4 billion specialty food industry continues to grow, and I look forward to seeing our members and tasting their fantastic products."

The largest West Coast B2B-only specialty food industry show, it will feature sampling

of specialty foods and beverages from around the world; education programming; hot trends from the SFA Trendspotter Panel 2023 Predictions; showcases; category-focused pavilions, NEW NOW NEXT Pavilion; Leadership Awards; international and national pavilions, and 2022 sofi™ Awards winners.

“We are thrilled to be exhibiting at our first Fancy Food Show and debuting our reformulated, best selling double chocolate brownies and chewy chocolate chip cookies. Coming off the heels of our recent launches in Erewhon and Urban Outfitters, we look forward to a landmark year as we continue furthering our vision of reimagining healthy snacking,” says Ilene Chen, Founder & CEO of Power Up Foods.

Presented by the Specialty Food Association, 2022 The Summer Fancy Food Show is a trade-only event. To register, please visit

About Power Up Foods

Power Up Foods is on a mission to reimagine healthy snacking, starting in the energy category with its bestselling green tea caffeine-infused brownies and cookies. After switching from coffee to green tea, founder Ilene Chen realized she could combine her daily caffeine with her daily sweet treats to make the perfect energizing daily snack. The brand recently launched in Urban Outfitters stores nationwide and in all Erewhon Market locations. Power Up Foods is proudly AAPI and woman-owned. More information can be found at

About the Specialty Food Association

The Specialty Food Association (SFA) has been the leading trade association and source of information about the $170.4 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today's Specialty Food Consumer research; the ecommerce enabled SFA Product Marketplace, where members showcase products and sell directly to qualified buyers; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.

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