Back to Specialty Food News

Hello Fresh, 7-Eleven Tap Brand Relationships

Hello Fresh, Colavita collaboration

Meal-kit company Hello Fresh and Italian pantry staple brand Colavita recently collaborated on Italian offerings, and, separately, 7-Eleven worked with national brand Drumstick on a summer novelty product.

Hello Fresh and Colavita unveiled Monday a limited-time recipe series, ‘Ciao, Italia.’ Each recipe is inspired by a region of Italy.

Recent survey data from Talker Research revealed that while 53 percent of Americans expressed interest in traveling to an international locale solely for the food, 64 percent would also ‘travel through food’ this summer by enjoying globally inspired dishes at home.

Available the week of June 23 through the week of July 14, HelloFresh customers can choose from two recipes per week, which include:

• Molise-Style Sausage & Broccoli Penne

• Puglia-Style Roasted Tomato Orecchiette

• Abruzzo-Style Roasted Tomato Barramundi

• Spicy Spaghetti Amatriciana With Bacon

• Neapolitan Aglio e Olio Chicken & Pasta

• Lombardy-Style Shrimp & Spinach Risotto

Additionally, HelloFresh is offering Dinner all'Italiana Feast in a Box, a multi-course bundle that provides customers the opportunity to host an Italian dining experience. The $89.99 bundle features a burrata and prosciutto charcuterie board for the antipasti, rigatoni rosa for the primi, Tuscan-spiced meatballs and crispy chicken parmesan for the secondi, a Caesar salad for the contorni, and mini chocolate bundt cakes for the dolce.

Hello Fresh MealDinner all'Italiana Feast in a Box

“Italian cuisine is known for its fresh, high-quality, and regional flavors, and so we are thrilled to offer HelloFresh customers a culinary journey across Italy with our new Ciao, Italia recipes,” said Michelle Doll Olson, senior culinary development manager at HelloFresh US, in a statement.

7-Eleven, Speedway, and Stripes stores across the country will soon stock the Drumstick Slurpee Blue Raspberry Vanilla Cone, a limited-time collaboration between 7-Eleven and Drumstick. The treat incorporates vanilla ice cream, chocolate, and a layer of blue raspberry sauce and candy bits.

"Our iconic Slurpee drinks are a staple of summer, and we're always looking for new ways to surprise and delight our fans during this time of year," said Jasmeet Chawla, SVP of Merchandising at 7-Eleven, in a statement.

Drumstick, 7-eleven collaborationDrumstick Slurpee Blue Raspberry Vanilla Cone