Hispanic Americans Most Likely to Celebrate St. Patrick's Day

Americans plan to spend a record $7.2 billion on St. Patrick's Day this year, with food and beverages topping their spending categories, according to research from the National Retail Federation. The survey was conducted Feb. 1-6 and included 8,724 U.S. adults.

The findings suggest that consumers who do not identify as Irish also plan to celebrate the March 17 holiday, with 62 percent of Americans intending to participate, up one percent from 2023.

“Regardless of if they have Irish heritage, consumers here in the United States are all-in on St. Patrick’s Day, with Hispanic Americans as the group most likely to celebrate the holiday,” said the National Retail Federation in a statement.

Also among the findings:

• Eighty-two percent will wear green

• Twenty-nine percent will make a special dinner

• Twenty-seven percent will attend a party at a bar or restaurant

• Sixteen percent will attend a private party

• Twelve percent will host a party.

The research found that consumers aged 65 and up are more likely to celebrate with a special dinner: 38 percent compared to 29 percent across generations.