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Hy-Vee to Host Local Brands Summit

Specialty Food Association

Hy-Vee, the employee-owned supermarket chain, will host its next Best of Local Brands Summit September 7-9, to expand its product offerings. Hy-Vee has a current reach of over 285 retail locations in Illinois, Iowa, Kansas, Minnesota, Missouri, Nebraska, South Dakota, and Wisconsin.

Since the company began the Best of Local Brands summits in 2021, over 100 new brands have been made available to customers. This year, Hy-Vee seeks to amplify diverse, minority-owned, and women-owned businesses at its event.

The summit will consist of virtual interviews with selected suppliers that are about 20 minutes in length. The company is accepting submissions for retail-ready products in the following categories: grocery, produce, deli, general merchandise, frozen, dairy, and health and beauty care. Qualifying businesses are encouraged to apply by July 18.  

Related: Walmart’s Open Call Wraps Up; Giant Food’s Local Produce Boxes Return