Instacart has acquired Rosie, an ecommerce platform for local and independent retailers and wholesalers. With this acquisition, Instacart says that it’s deepening its commitment to serving local and independent grocers and expanding its Instacart Platform ecommerce offerings.
Retailers like Rosauers Supermarkets, Lee’s Marketplace, Niemann Foods, Inc., and Geissler’s Supermarkets are supported by Rosie. It offers branded ecommerce websites and mobile app capabilities that power order flow, fulfillment, and customer insights.
Rosie’s product features also include shoppable weekly ads, store loyalty and rewards programs integrations, third-party fulfillment logistics integrations, payment processing and more.
“Our focus is on creating technology solutions that are tailor-made to meet the online and in-store needs of all grocers – whether they’re national chains or independently-owned and operated,” said Chris Rogers, chief business officer at Instacart, in a statement. “Local and independent grocers are so important to the grocery ecosystem. They have loyal customers, create meaningful job opportunities and serve as cornerstones of their communities. The Rosie team understands these grocers better than anyone, and that’s why we’re proud to welcome them to Instacart.”
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