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Yamasa Corporation U.S.A. Exhibiting at the Specialty Food Association Winter Fancy Food Show 2023

Specialty Food Association

Salem, Oregon -- (December 1, 2022) Yamasa Corporation U.S.A. will be exhibiting at the 2023 Winter Fancy Food Show, January 15-17, at the Las Vegas Convention Center, Las Vegas, NV. Yamasa Corporation U.S.A. will showcase its new line of Plant-Based, Non-GMO, Japanese-Inspired Cooking Sauces, Artisanal Crafted Ramen Broths, and Authentically Brewed Shoyu (Japanese Soy Sauce) in Booth #1729, West Hall.

"We are delighted to return to Las Vegas for the 2023 Winter Fancy Food Show in the larger West Hall, and excited to have Yamasa Corporation U.S.A. exhibiting," said Bill Lynch, president, Specialty Food Association.  "The $170.4 billion specialty food industry continues to grow, and I look forward to seeing our members and tasting their fantastic products."

The largest West Coast B2B-only specialty food industry show, it will feature sampling of specialty foods and beverages from around the world; education programming; hot trends from the SFA Trendspotter Panel 2023 Predictions; showcases; category-focused pavilions, NEW NOW NEXT Pavilion; Leadership Awards; international and national pavilions, and 2022 sofi™ Awards winners.

“At Yamasa, we craft the highest quality shoyu for the discerning home and professional chefs,” commented Koji Shiraiwa, CEO of Yamasa Corporation U.S.A., “and we strive to work with local purveyors for our finest ingredients.  Our new plant-based Ramen Broths and Soup concentrates are just the beginning of our innovation. We look forward to introducing our craftmanship in Las Vegas.”

Presented by the Specialty Food Association, 2022 The Summer Fancy Food Show is a trade-only event. To register, please visit specialtyfood.com

About Yamasa Corporation U.S.A.

The U.S. factory of Yamasa Corporation, Japan (founded in 1645) was established in 1994.  Located in Salem, Oregon, the company’s philosophy about Yamasa brand is deep-rooted in authentic Japanese flavors, crafted in traditional Japanese methods. Using four centuries of refined artisanal shoyu with plant-based and, non-GMO ingredients, Yamasa continues to develop nuanced product line of sauces, broths and soup. The company’s inspiration and focus is bringing uncompromising Japanese craftsmanship to the dishes that our consumers create at home.  Future plans include line extensions with exciting flavors.  More information can be found at www.YamasaUSA.com.

About the Specialty Food Association

The Specialty Food Association (SFA) has been the leading trade association and source of information about the $170.4 billion specialty food industry for 70 years. Founded in 1952 in New York City, the SFA represents manufacturers, importers, retailers, distributors, brokers, and others in the trade. The SFA is known for its Fancy Food Shows; the sofi™ Awards, which have honored excellence in specialty food and beverage for 50 years; the Trendspotter Panel Show reports and annual predictions; the State of the Specialty Food Industry Report and Today's Specialty Food Consumer research; the ecommerce enabled SFA Product Marketplace, where members showcase products and sell directly to qualified buyers; SFA Feed, the daily source for industry news, trends and new product information, and Spill & Dish: A Specialty Food Association Podcast.


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