Specialty Food Association is debuting New York themed Pavilion Pop Up areas called Sips Bay in the Beverage Pavilion, Lower Cheese Side in the Deli Pavilion, and The Plant-Packing District in the Plant Based Pavilion at the Summer Fancy Food Show.
Attendees can visit these areas and sample food and beverage innovations from exhibitors, learn about trends, and network with industry stakeholders.
“The new Pop Ups enable our communities to experience product, network, and learn in non-traditional trade show spaces,” says Phil Robinson, SFA’s SVP of member development. “The distinctively designed retail-, cafe-, and restaurant-like activations allow attendees to not only discover what’s new in specialty food but to also relax and recharge.”
The Pavilion Pop Ups will feature a variety of educational sessions and special events scheduled throughout all three Show days. They include:
Sunday, June 25
11:30 a.m. - 12 p.m.
Organic: What’s Trending at the Supermarket with Organic Trade Association
Location: Deli Pavilion Pop Up: Lower Cheese Side
Adrienne Messe, associate director of events & solutions with the Organic Trade Association, will share the latest organic industry data from the recently released 2023 Organic Industry Survey. Attendees will learn about the latest market trends, insights, and forecasts on how the organic market continues to grow despite inflation pressures and supply chain disruptions.
1:30 - 2 p.m.
Flavorful, Healthy, and Sustainable—Tasting Extra Virgin Olive Oils for the Plant-Forward Pantry with Extra Virgin Alliance
Location: Plant-Based Pavilion Pop Up: The Plant-Packing District
Everyone knows olive oil is healthy, but it is also the most sustainable edible oil. Sample some of the diverse styles of extra virgin olive oil and learn more.
1:30 - 2 p.m.
What Makes Jamon Special and Different with CJSE (Consorcio Jamon Serrano Español)
Location: Deli Pavilion Pop Up: Lower Cheese Side
Learn about and taste the unique hams of Spain.
2 - 3 p.m.
The Next Generation of Drinking: No-Alcohol Alcohol
Location: Beverage Pavilion Pop Up: Sips Bay
The non-alcoholic (NA) beverage category has exploded and is expected to grow to $30 billion by 2025, per Global Market Insights. Join Raf's Zach Olpin to see how seamless and delicious your NA cocktails should be.
2:30 - 3 p.m.
How I Buy with Hayley Celentano, Citarella
Location: Deli Pavilion Pop Up: Lower Cheese Side
Learn about how Celentano makes product selections, works with makers and distributors, and performs category reviews.
Monday, June 26
10 - 10:30 a.m.
What Makes Jamon Special and Different with CJSE (Consorcio Jamon Serrano Español)
Location: Deli Pavilion Pop Up: Lower Cheese Side
Learn about and taste the unique hams of Spain.
11 a.m. - 12 p.m.
Taste the Future: The Upcycled Foodie Experience with Upcycled Food Association
Location: Plant-Based Pavilion Pop Up: The Plant-Packing District
Discover the innovative and delicious world of upcycled food. Leading upcycled food brands will share inspiring stories and prepare a mouthwatering appetizer for you to sample. Celebrate the power of food to create a more sustainable future and bring food to its highest and best use.
12 - 12:30 p.m.
How I Buy with Rachel Krupa, The Goods Mart
Location: Beverage Pavilion Pop Up: Sips Bay
Learn about how buyers make product selections, work with makers and distributors, and perform category reviews.
1 - 1:30 p.m.
Cross-Merchandising Chocolate in the Deli Aisle with Fine Chocolate Industry Association
Location: Deli Pavilion Pop Up: Lower Cheese Side
Join Lauren Adler, chocolate expert at Chocolopolis and Fine Chocolate Industry Association Board President. Taste fine chocolate while Adler offers tips on how to create pairings among chocolate, cheese, and charcuterie. The takeaway: tips and suggestions to help customers expand their chocolate pantries—and your sales.
2:30 - 3 p.m.
Trends in the Marketplace with National Pasta Association
Location: Plant-Based Pavilion Pop Up: The Plant-Packing District
Pasta is all around us. Whether as part of a healthy meal or an indulgent culinary experience, consumers are enjoying traditional cuts and exploring new innovations. The NPA’s Nora Stabert will discuss the state of the pasta industry, exciting pasta trends in the marketplace, and the NPA’s updated strategy for member engagement and growth.
Tuesday, June 27
10:30 - 11 a.m.
Tasting Caffe Trucillo
Location: Beverage Pavilion Pop Up: Sips Bay
For more than seventy years, Trucillo has been spreading coffee culture. Join us for a tasting.
12 - 1 p.m.
Charcuterie Chalet Showdown
Location: Deli Pavilion Pop Up: Lower Cheese Side
Audience members will go head-to-head to compete in a series of 10-minute Charcuterie Chalet Challenges against Food Network “Chopped” champion, Chef Brooke Siem.
12:30 - 1 p.m.
How I Buy with Ernesto Otero, MOM’s Organic Market
Location: Plant-Based Pavilion Pop Up: The Plant-Packing District
Learn about how buyers make product selections, work with makers and distributors, and perform category reviews.
2:30 - 3 p.m.
Ceylon Tea - Sri Lanka's Gift to the World
Location: Beverage Pavilion Pop Up: Sips Bay
Related: SFA Report: Specialty Food, Beverages to Reach $207B; Italian Food Award Winners to Be Named at Summer Show.