Back to Specialty Food News

Coffee Permeates U.S. Market

U.S. consumers spent nearly $110 billion on coffee and related goods in 2022, and coffee accounted for more than eight percent of the value of the entire foodservice industry, according to a Technomic study of coffee's economic impact in the United States that was commissioned by the National Coffee Association.

"Coffee not only fuels our daily lives, it is a powerful engine for jobs, communities, and the U.S. economy,” said William Murray, NCA CEO, in a statement.

The study found that coffee supports more than 2.2 million U.S. jobs and generates more than $101.2 billion in wages.

Additionally, the research discovered that coffee represents 1.3 percent of the U.S. economy, and it is responsible for nearly $38 billion in federal, state, and local tax receipts.

Broken out by sector, coffee shops represent the largest share of coffee sales, responsible for $32.9 billion in annual sales, followed by quick-serve restaurants at $17.4 billion, and supermarkets at $15.6 billion.

According to a separate report from Technomic, a coffee drink, the iced Americano, is the fastest-growing nonalcoholic beverage in the foodservice space, experiencing 27.5 percent growth in the last year. This is much larger than the four percent growth that coffee experienced, and the 6.4 percent growth that cappuccinos and lattes both saw.

Common Americano pairings are milk, oat milk, flavored syrups, and almond milk.

As of the second quarter of this year, the iced Americano was found on roughly 0.9 percent of all menus in the U.S.

Related: SFA Podcast: A Chef’s Perspective With Sam Mogannam, Bi-Rite Family of Businesses; FCIA Webinar: Building a Specialty Food Collaboration