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Kind Reaffirms Commitment to Addressing Racial Inequity

Specialty Food Association

Kind Healthy Snacks is continuing its efforts to help address the inequality and inequity facing Black, Indigenous, People of Color communities across areas of racial justice, education, food & health and representation.

In partnership with the National Collaborative for Health Equity, Kind is donating $100,000 to racial justice organizations though The Kind Foundation, working with two historically Black colleges and universities to offer students opportunities, releasing its second-annual Kind Equality bar in support of next generation changemakers, and adjusting its Kind Kids packaging to be more inclusive and reflect America’s diversity.

"People of Color have been disproportionally exposed to long-standing inequalities rampant across our healthcare system, economy, and society," said Daniel Lubetzky, Kind's founder and executive chairman, in a statement. "Overcoming these challenges will require all of us to deepen our commitment to standing up against injustice and taking stock of our own actions, big or small, each day. As a global brand and movement, Kind has an even greater opportunity and responsibility to make an impact."

Related: Kind Acquires Nature's BakeryMars to Acquire Kind North America.

Image: Kind Healthy Snacks