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Target to Debut Paid Membership

Target Circle logo

On April 7, Target will reintroduce its Target Circle loyalty program, with both free and paid membership options.

The paid option, Target Circle 360, includes unlimited free same-day delivery for orders over $35 in as little as an hour with no delivery fees or markups, free two-day shipping, access to shoppers who can personalize their experience, and access to Shipt Marketplace, which offers same-day delivery from more than 100 retailers nationwide.

It will launch with a special offer for new members for $49 per year from April 7 through May 18. After that, it will cost $99 per year.

The retailer will continue its free-to-join Target Circle option with personalized deals and member-exclusive sales. One improvement, based on member feedback, is that deals will automatically be applied at checkout – members will not have to search for and add individual offers. They also can earn Target Circle Rewards and take advantage of personalized deals through Target Circle Bonuses.

Customers also have the option of saving an extra 5 percent off by applying for a Target Circle Card (previously known as the Target RedCard). Cardholders will have extra time to return items and receive free two-day shipping on items purchase at

Target also plans to launch and expand several owned brands to offer a wider range of options across categories, products and prices, including:

• dealworthy – The new brand is designed to give consumers value on nearly 400 everyday basics across apparel and accessories, beauty and essentials, electronics and home, starting under $1 with most items under $10.

• up&up – Target relaunched its largest and most expansive essentials brand with new formulations, branding and packaging, plus hundreds of new everyday items in personal care, health, pet care, storage and more to round out the essentials assortment.

• Gigglescape – The new toy brand includes plush, books, toys, games and more rolling out in 2024 and beyond. 

Target also plans to invest in its stores and supply chain. It will:

• Build more than 300 new stores "to reach new guests with a shopping experience that's welcoming, convenient and fun, whether they're shopping the aisles or using same-day services."

• Invest to enhance the vast majority of its nearly 2,000 stores, with projects ranging from full remodels to adding Ulta Beauty locations, upgrading fixtures, and supporting same-day services.

• Continue enhancing supply chain operations for increased efficiency, speed and capacity, including next-day delivery through sortation centers, and using artificial intelligence to drive improved inventory efficiency and forecasting across its network.