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The French Farm Welcomes a Brand New Line of Cookies this Summer!

Specialty Food Association

Houston, April 25th, 2022 – La Sablesienne, a French cookie company is making its way to the U.S!

- La Sablesienne: The Origins Of Shortbread

The recipe for Sablé* (*shortbread), a pure butter biscuit, has been passed down from generation to generation with solid roots in the town whose name it bears, Sablé-sur-Sarthe located in the heart of the Pays de la Loire, in France.

July 1670, Vatel, head waiter of the Grand Condé, had a multitude of small, dry, round cakes served on trays. As far back as one goes to locate the origin of the Petit Sablé, one does not fail to mention a letter that Madame de Sévigné addressed to her daughter. Thanks to the Grand Vatel and the Marquise de Sablé, the notoriety of the Veritable Sablé, whose recipe is perpetuated by La Sablésienne, is still very much alive.

- A French Culinary Heritage

The pure butter shortbread biscuit from Sablé-sur-Sarthe is part of the French culinary heritage.

In 1989, the Ministry of Culture launched a research program aimed at identifying the culinary heritage of France. To coordinate this inventory, a structure was created: the National Council of Culinary Arts (CNAC). A steering committee of “national experts” was set up to list the regional specialties of French culinary heritage. Twenty-two volumes were published between 1990 and 2003 which have since constituted a unique and renowned collection of French gastronomes. Of course, our recipe for Genuine Sablé de Sablé-sur-Sarthe has been referenced by the National Council of Culinary Arts (CNAC) and has its page in this inventory. Our famous recipe for shortbread is also referenced in the Larousse Culinaire.

- What’s New/What’s Hot at the Summer Fancy Food Show 2022

Two La Sablesienne products will be showcased during the Summer Fancy Food Show, this coming June 12-14 in New York at the Jacob Javits Convention Center.

Shortbread Cookies in a Flower Gift Tin

This lovely metal box with delicious shortbread cookies reveals an elegant decor in spring colors. Garnished with an assortment of three different flavors: raspberry, chocolate, and pure butter. Enough to delight all gourmands! These shortbread cookies are handcrafted by the pastry chefs of La Sablésienne according to the recipe that has been passed down from generation to generation since 1670 in Sablé.

MSRP: $39.00 per unit

ETA to The French Farm’s Warehouse: Mid-June 2022 (not in stock yet – new item)

Shortbread Cookies with Salted Butter Caramel

Authentic recipe of La Sablesienne famous shortbread cookies, Madeleine de Souvré, better known as the Marquise de Sablé, introduced this shortbread cookie in July 1670 to the court of the great Condé. She showed a multitude of small round biscuits to the brother of the king who was conquered by these delicious sweets. La Sablesienne best-selling shortbread cookies are made traditionally with pure fresh butter by the pastry chefs of La Sablesienne.

MSRP: $10.50 per unit

ETA to The French Farm’s Warehouse: Mid-June 2022 (not in stock yet – new item)

- About The French Farm

The French Farm was founded in 1997 by Gisele Oriot. Born and raised in France, after settling down in Houston, she realized something was missing. She realized that if she wanted the jams, mustards, oils, and cutlery that she missed, she was going to have to bring them to Houston herself. So, what started as a hobby, bringing in gourmet products for herself and friends, turned into a business and The French Farm was born.

Our products are carefully crafted by small, family-owned businesses and are made using traditional recipes and techniques, which are handed down from one generation to the next. These products contain the highest quality ingredients and materials, have exquisite taste, and are packaged beautifully.

Our goal is to bring the taste and feel of Europe into your home for everyone to enjoy. Here, you can fill your kitchen and pantry with beautiful products from countries like France, Spain, Portugal,and Italy with brands like Edmond Fallot, L’Epicurien, Jean Dubost, Sal de Ibiza, & many more. We hope our products liven your taste buds, and you feel that Europe’s finest are just a few clicks away.

 

Visit our website to discover our full selection: TheFrenchFarm.com

(713) 660-0577  | 916 W 23rd St B, Houston, TX 77008